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1 advertising copy
текст рекламного объявления ( в печатной рекламе); см. также copyАнгло-русский словарь промышленной и научной лексики > advertising copy
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2 Positioning, Advertising, Copy, Testing
Business: PACTУниверсальный русско-английский словарь > Positioning, Advertising, Copy, Testing
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3 copy
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4 copy testing
Mktgresearch carried out to test the effectiveness of creative advertising copy -
5 knocking copy
Gen Mgtadvertising copy that consists of criticism of a competitor’s product or company -
6 исходные материалы объявления
Advertising: copyУниверсальный русско-английский словарь > исходные материалы объявления
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7 reklametekst
advertising copy. -
8 рекламный текст
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9 рекламен
advertisingрекламно бюро an advertising agency* * *рекла̀мен,прил., -на, -но, -ни advertising; promotional; \рекламенен агент publicity agent; \рекламенен бум burst; \рекламенен директор account executive; \рекламенен координатор account planner; \рекламенен микс promotional mix; \рекламенен принос advertising/copy claim; \рекламенен продукт марк. loss leader; \рекламенен сувенир door opener, advertising/novelty/speciality; \рекламенен сюжет advertising copy; \рекламенна дейност publicity; \рекламенна листовка dodger; \рекламенна плътност advertising weight; \рекламенна притурка insert; \рекламенни материали dealer aids; \рекламенни подаръци executive gifts; \рекламенно бюро advertising agency; \рекламенно въздействие advertising/advertisement exposure; \рекламенно задържане advertising recall; \рекламенно послание copy claim; \рекламенно прекъсване out period, blended commercial; \рекламенно съседство adjacent commercial.* * *1. advertising 2. рекламно бюро an advertising agency -
10 воздействие рекламы
Русско-английский большой базовый словарь > воздействие рекламы
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11 осведомленность о рекламе
Русско-английский большой базовый словарь > осведомленность о рекламе
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12 прибыль от рекламы
Русско-английский большой базовый словарь > прибыль от рекламы
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13 средство рекламы
Русско-английский большой базовый словарь > средство рекламы
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14 текст рекламы
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15 агент по рекламе
Бизнес, юриспруденция. Русско-английский словарь > агент по рекламе
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16 бюро рекламы
Бизнес, юриспруденция. Русско-английский словарь > бюро рекламы
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17 заказ на рекламу
Бизнес, юриспруденция. Русско-английский словарь > заказ на рекламу
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18 услуга в области рекламы
Бизнес, юриспруденция. Русско-английский словарь > услуга в области рекламы
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19 план текста
Advertising: copy outline, copy plan, copy platform -
20 автор текстов
Advertising: copy man
См. также в других словарях:
Copy testing — Marketing Key concepts Product marketing · Pricing … Wikipedia
copy — ▪ I. copy cop‧y 1 [ˈkɒpi ǁ ˈkɑːpi] noun copies PLURALFORM 1. [countable] one of many documents, books, magazines, computer software packages etc that are all exactly the same: • We are offering a free copy of Windows98 with all new PCs. • The… … Financial and business terms
copy — [[t]kɒ̱pi[/t]] ♦♦ copies, copying, copied 1) N COUNT: usu N of n If you make a copy of something, you produce something that looks like the original thing. The reporter apparently obtained a copy of Steve s resignation letter... Always keep a… … English dictionary
copy paper — paper specially prepared for the writing of advertising copy, newspaper copy, etc., usually having guidelines to indicate margins and the number of spaces per line. [1900 05] * * * … Universalium
copy paper — noun : copying paper * * * paper specially prepared for the writing of advertising copy, newspaper copy, etc., usually having guidelines to indicate margins and the number of spaces per line. [1900 05] … Useful english dictionary
copy writer — noun a writer of advertising copy … Wiktionary
copy testing — The process of measuring the communication effect of an advertisement, either before or after it is printed or broadcast. The advertising copy is usually tested on likely buyers of the product or service … Big dictionary of business and management
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Copy (written) — Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and book publishing. In advertising, web marketing and similar fields, copy refers to the… … Wikipedia
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia